Sandra (Sandy) Humenik leverages more than 25 years of experience in all aspects of marketing including strategy, brand and product marketing, and product and business launches. Sandy’s success, extensive background, and leadership and management skills in both corporate and small entrepreneurial environments bring a unique blend of expertise and skillset to The NEDD Group.
Prior to joining The NEDD Group, Sandy was the director of marketing at Whisker Labs (recently acquired by Honeywell/Resideo), where she led and managed brand establishment and go-to-marketing initiatives (marketing operations, budget, product marketing, lead generation and management, strategic marketing programs, press/PR activities, and association management) for product, business and partner/channel expansion activities the Connected Savings IDSM platforms. Prior to Whisker Labs, Sandy was with Earth Networks in multiple director roles focused on brand establishment and go-to-marketing activities supporting multi-vertical global solutions including launch activities in 90 countries worldwide. She also enjoyed a 27-year career at the General Electric Company within its healthcare and information services companies in various roles including vertical marketing management with P&L responsibility.